01. The traditional brokerage industry is still operating business in the same manner since its inception. It’s outdated compared to other thriving industries.
02. Based on traditional expectations in the industry, a broker is ONLY compensated with a fixed percentage of COMPLETED transactions. Therefore, brokers are conflicted with the idea of risking unearned dollars towards additional resources that would benefit clients.
03. Information is not always accessible until you talk to or email an agent, which is frustrating. People deserve access to information all the time.
04. Traditional brokerages are not marketing companies. They stick to the same marketing methods - canvassing, cold calling, sales scripts, excel sheets to track their database - there is zero innovation.
